Here is just a breakdown of my approach to the
way I carry out my work and thinking that allows
me to measure the effectiveness of my work - The methodologies change as I learn but the foundations
are firmly set.

Brand Strategy:

It’s all about making things click. By understanding what users want (hello, research!), keeping visuals and messaging consistent, and injecting the brand's personality into every interaction, we create an experience that’s not just memorable but feels unmistakably "us." The bonus? Happy users who trust the brand and keep coming back for more.

Content Strategy:

It’s all about delivering the right content at the right time—effortlessly. By understanding user behaviors and needs, I create content that’s relevant, engaging, and easy to navigate. Think clear language, a tone that aligns with the brand, and a seamless flow with the UX. The goal? An impactful experience that feels as intuitive and natural as a great conversation.

UI/UX Design:

UI and UX design go hand in hand to create digital products that work beautifully and feel effortless. UI design focuses on making interfaces visually appealing and easy to use, while UX design ensures the overall experience is smooth, intuitive, and enjoyable. Together, they create engaging, user-centered experiences that meet both user needs and business goals.

Product Strategy:

Nailing a product strategy is like plotting the ultimate treasure map. It starts with digging into market research, understanding what customers really want, and defining a value proposition that stands out. Then it’s about setting clear goals, tracking the numbers, and tweaking the plan based on feedback. The result? Products that customers love, a business that thrives, and a strategy that keeps delivering the goods.

Visual Design:

Great visual design is like love at first sight—it grabs attention, makes things easy to understand, and keeps users coming back for more. It’s not just about looking good (though that helps); it’s about creating clarity with a strong visual hierarchy and guiding users seamlessly through the experience. When done right, it’s usability meets beauty, and everyone wins.

Development:

From a design perspective, the development process is a step-by-step journey. It starts with discovery and research (hello, user insights!), moves to ideas storming and mapping out user flows, and then into interaction design and prototyping. Visual design brings it all together with a polished look.

The real action happens in development and testing, where ideas take shape, get refined, and are launched into the world. Post-launch, it’s all about ongoing tweaks and optimization. And through it all, collaboration between design and development ensures the product delivers its best.

  • "The analytical part of the platform helps you make better decisions on player signings. So when I moved to Fortaleza, it was very easy for me to show the importance of the platform to the club, the ownership also to the top management of the club & they loved it"

    Bruno Costa

    Sporting Director, Fortaleza Esporte Clube

  • An Excellent System which allows and meets multiple criteria's , especially due to the fact not many changes need to be made which is rare for a new system being put in place.

    Whittington Hospital Trust

    NPS

  • “I'm probably in the best physical condition that I've been in in a number of years. I attribute that solely to the Hinge Health program. I'm a year and a half into this program, and getting back to the activities that I like to do without pain means so much to me in my life.”

    John

    Hinge Health Member

  • "The Locum's Nest app has greatly supported us as we move towards achieving our transparency and digitisation goals and has helped us better empower the medical workforce."

    Suzanne Rankin

    CEO ASPH

  • "I love Locum's Nest if I had one area for improvement I would say it should be in every NHS Trust"

    Medical Workforce

    Business Partner

Let’s Talk

Take a few moments to hear me talk shop.

Designing for HealthTech - The journey of a shift - small screens, big browsing experience.

Design is a crucial element of HealthTech that goes far beyond the look and feel of an app or platform. Hand in hand with functionality, it has a dramatic impact on an app’s overall usability and, done well, can result in an enjoyable, meaningful experience for the end-user.

Designing for HealthTech - Empathy-driven UX

In the second episode of the 'Designing for HealthTech' series, Locum's Nest Co-Founder Dr Nicholas Andreou and Head of Design Jason Peart, discuss empathy-driven user-experience. Listen to the dynamic duo as they share how they've made it their mission to 'inject empathy' into the Locum's Nest suite of digital products via thoughtful design.

Designing for HealthTech - Microinteractions: Bridging the gap between NHS teams

In the third episode of the 'Designing for HealthTech' series, Locum's Nest Co-Founder Dr Nicholas Andreou and Head of Design Jason Peart, met to share how, through a series of micro interactions, the Locum’s Nest app has not only heightened engagement between frontline users and management, but has improved the overall wellbeing of our NHS people.