Land Rover Reveal Goodwood
Apr 2012
The client
“This was a labor of love - A chance to work with a brand of such heritage and help tell a story that would move the them into the era of tech and wonder ”
In a unique and immersive experience for customers collecting their new top-spec Range Rover, seven high-powered projectors seamlessly blend to beam ultra-high-definition 4K resolution imagery onto the vehicle's surface.
As the car gracefully revolves on a turntable within a meticulously designed, state-of-the-art auditorium, the projections showcase dynamic visuals, including stunning landscapes, personalized messages, and the brand's heritage. This theatrical presentation highlights the vehicle's craftsmanship and luxury, creating a memorable moment for customers
as they take ownership of their bespoke Range Rover.
The Approach
Imagine turning up to collect your new Range Rover and instead of a bland showroom handover, you get a tech-driven spectacle that makes your car feel like a rock star.
Seven projectors create a cinematic experience that transforms the vehicle's surface into a dynamic canvas, spinning on a turntable while showcasing landscapes, brand stories, and a personalized touch. It's less about selling a car and more about creating a moment that says, "This isn't just transport, this is your moment." The design cuts through typical luxury car pretension, using cutting-edge projection mapping to give customers something they'll actually remember – a delivery that feels more like a blockbuster premiere than a purchase.
Results
Land Rover celebrated a major success with their opening night at the prestigious Goodwood facility, just outside London.
The event was graced by the presence of His Majesty King Charles and
high-ranking dignitaries from the Chinese government, marking a memorable occasion for the brand.