I’m am a (hands-on) Product Design leader
with 20 years of experience, I have consistently applied business strategy and impact metrics to guide
my approach to design priorities and decision-making.

By aligning design decisions with the overall business objectives, I ensure that my design leadership contributes directly to achieving key outcomes.

… And yes, I can do AI.

Some of startups/scaleups i’ve worked on.

As Head of Design at TransferRoom, my role was to revolutionize the football transfer market, empowering clubs, agents, and players with real-time intelligence and global connections to drive success.

Transferroom Redesign - A fresh start Coming soon

Plus Pitch - AI pitch recommendation feature Case Study

StaffRoom - New networking/jobs platform Coming soon

TRDS - Transferroom’s new design system Case Study

As the second full-time hire at Locum’s Nest, I played a hands-on role in transforming it into the NHS's top-rated rostering app, building a scalable platform and design language to drive growth and adoption across leading UK hospital trusts.

Community 0.1 - A Locum’s Nest Success story Coming soon

Locum’s Nest Mobile platform evolution from 0.1 to 0.2 Coming soon

Designing For
The Future Of Healthcare

Here, I will take a little time to explain some of the ins and outs of what goes into transforming and developing our vision from concept to reality whilst also explaining the thinking that got me here.